The Ministry of Tourism in the country of Bermuda required The Brand Development Group, formally known as JD Lewis Group, to develop a ‘Yes Vote’ Campaign for a gaming referendum. When the leader of the political party decided to forgo a referendum, BDG converted the campaign into a gaming education awareness campaign. BDG developed the marketing assets on behalf of the Ministry of Tourism, provided speech writing services, interview preparation, and managed several Town Hall meetings that helped educate the community about gaming and the benefits to the island.