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Privacy Policy

Privacy Policy

Last Updated: August 21, 2026

The Brand Development Group, LLC (“BDG,” “The Brand Development Group,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us.

This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit thebranddevgroup.com (the “Website”), contact us, schedule a consultation, subscribe to our communications, engage with our digital content, or otherwise interact with The Brand Development Group.

By using our Website or providing information to us, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

Depending on how you interact with BDG, we may collect the following categories of information.

Information You Provide Directly

We may collect information you voluntarily provide, including:

  • Name

  • Email address

  • Telephone number

  • Company or organization name

  • Job title or professional information

  • Mailing or business address

  • Information submitted through contact, consultation, project inquiry, or scheduling forms

  • Information you provide when requesting a proposal, quote, consultation, or other service

  • Information submitted when subscribing to newsletters, educational materials, promotions, or marketing communications

  • Communications you send to us by email, telephone, text message, social media, or other channels

  • Information related to a potential or existing client relationship

  • Event, campaign, or project-related information when applicable

Please do not submit sensitive personal information through a general Website contact form unless it is reasonably necessary for your request.

Information Collected Automatically

When you use our Website, certain information may be collected automatically through cookies, pixels, tags, server logs, analytics tools, and similar technologies.

This information may include:

  • Internet Protocol (IP) address

  • Browser type

  • Device type

  • Operating system

  • Approximate geographic location

  • Referring website or source

  • Pages viewed

  • Links clicked

  • Date and time of Website visits

  • Time spent on pages

  • Interaction with Website features

  • Advertising or campaign attribution information

  • Cookie and device identifiers

We generally use this information to understand Website performance, improve user experience, measure marketing effectiveness, maintain Website security, and better understand how visitors find and interact with BDG.

2. How We Use Personal Information

We may use the information we collect to:

  • Respond to inquiries and requests

  • Schedule consultations and meetings

  • Develop proposals, estimates, or scopes of work

  • Provide and administer BDG services

  • Communicate with prospective, current, and former clients

  • Manage client relationships

  • Deliver newsletters, educational content, announcements, offers, and other communications you request or consent to receive

  • Personalize Website content and communications

  • Improve our Website, services, marketing, and client experience

  • Measure Website traffic and digital marketing performance

  • Analyze campaign and audience engagement

  • Maintain the security and integrity of our Website and technology systems

  • Detect fraud, abuse, unauthorized activity, or technical issues

  • Maintain internal business and administrative records

  • Establish, exercise, or defend legal rights

  • Comply with applicable laws, regulations, court orders, or governmental requests

  • Carry out other purposes disclosed to you when information is collected

We may also use aggregated or de-identified information for analytics, research, business planning, reporting, and service development where that information cannot reasonably identify an individual.

3. Cookies and Similar Technologies

Our Website may use cookies and similar technologies to operate Website features, remember preferences, understand Website usage, measure performance, and support marketing activities.

These technologies may include:

Essential Technologies

These support Website functionality, security, form processing, navigation, and other features necessary for the Website to operate properly.

Analytics Technologies

We may use analytics providers to understand how visitors use the Website, including traffic sources, page views, engagement, device information, and Website performance.

Advertising and Marketing Technologies

Depending on our current marketing activities, we may use advertising pixels, conversion tags, cookies, or similar tools to:

  • Measure advertising effectiveness

  • Attribute Website visits or inquiries to marketing campaigns

  • Create or measure advertising audiences

  • Deliver or improve relevant advertising

  • Understand user interactions with our marketing

Your browser may allow you to block or delete cookies. Disabling certain cookies may affect the functionality of portions of the Website.

Where required by applicable law, we will provide additional choices or obtain consent before using non-essential cookies or similar technologies.

4. Contact Forms, Consultation Scheduling, and CRM Systems

When you submit a Website form, request a consultation, schedule an appointment, or otherwise contact us, your information may be processed through third-party software that supports BDG’s customer relationship management, scheduling, email, automation, hosting, or communications functions.

We use these systems to manage inquiries, maintain communications, schedule meetings, follow up on requests, and administer prospective and existing client relationships.

These service providers are authorized to process information on our behalf in connection with the services they provide to BDG.

5. Email Marketing and Promotional Communications

If you subscribe to our mailing list, request educational resources, or otherwise opt in to marketing communications, we may send you:

  • Marketing education

  • Agency news

  • Service information

  • Invitations

  • Resources

  • Promotional offers

  • Industry insights

  • Event information

  • Other BDG communications

You may unsubscribe from marketing emails at any time by using the unsubscribe link contained in the message or by contacting us.

Unsubscribing from promotional communications will not prevent us from sending transactional, administrative, client-service, or legally required communications.

6. SMS and Mobile Communications

If you voluntarily provide your mobile telephone number and consent to receive text messages from BDG, we may use SMS or similar communications for purposes such as:

  • Responding to an inquiry

  • Appointment confirmations or reminders

  • Client communications

  • Requested follow-up

  • Service-related notifications

  • Marketing communications, where you have specifically consented to receive them

Consent to receive marketing text messages is not a condition of purchasing goods or services from BDG.

Message frequency may vary. Message and data rates may apply.

You may opt out of SMS communications at any time by replying STOP to an applicable message. You may reply HELP for assistance where supported.

Mobile information and SMS consent information will not be sold or shared with third parties or affiliates for their own marketing or promotional purposes.

We may provide mobile information to service providers that assist us in delivering communications, provided they use the information solely to perform services on our behalf.

7. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients when reasonably necessary.

Service Providers

We may work with service providers that support functions such as:

  • Website hosting

  • Website development

  • Cloud storage

  • Customer relationship management

  • Email delivery

  • Scheduling

  • Analytics

  • Advertising

  • Digital marketing

  • Communications

  • Cybersecurity

  • Payment or accounting administration

  • Project management

  • Event technology

  • Professional consulting

These providers may access information only as reasonably necessary to perform services for BDG.

Business and Professional Advisors

We may disclose information to attorneys, accountants, consultants, insurers, auditors, or other professional advisors where reasonably necessary.

Legal and Compliance Purposes

We may disclose information if we reasonably believe disclosure is necessary to:

  • Comply with applicable law or legal process

  • Respond to a lawful governmental request

  • Protect BDG, our clients, users, employees, or others

  • Investigate fraud or security concerns

  • Enforce agreements or policies

  • Establish, exercise, or defend legal claims

Business Transactions

If BDG is involved in a merger, acquisition, restructuring, financing, sale of assets, or similar transaction, information may be disclosed or transferred as part of that transaction, subject to applicable law.

8. Sale, Sharing, and Targeted Advertising

BDG does not sell personal information to third parties in exchange for money.

Certain privacy laws use broader definitions of “sale” or “sharing” that may include disclosures involving advertising cookies, pixels, analytics technologies, or cross-context behavioral advertising even when no money is exchanged.

To the extent BDG uses technologies that constitute a “sale,” “sharing,” or processing for targeted advertising under an applicable privacy law, eligible individuals may have the right to opt out.

Where required by applicable law, we will honor valid privacy requests and applicable recognized opt-out preference signals.

9. BDG Services Performed on Behalf of Clients

BDG provides marketing, public relations, digital advertising, website development, communications, event management, brand strategy, and related professional services to clients.

In connection with those services, BDG may process personal information on behalf of a client rather than for BDG’s own independent purposes.

Examples may include information collected through:

  • Client websites

  • Advertising campaigns

  • Event registration systems

  • Lead-generation campaigns

  • Surveys

  • Email campaigns

  • Public awareness initiatives

  • Social media campaigns

  • Marketing databases

  • Campaign landing pages

When BDG processes information solely on behalf of a client, that client generally determines the purposes and means of processing the information. In those circumstances, the client’s privacy policy or other privacy notice may govern the processing.

If you submit a privacy request concerning information collected for one of our clients, we may direct your request to the applicable client or assist that client in responding as required by our contractual and legal obligations.

10. Third-Party Websites and Embedded Content

Our Website may contain links to third-party websites, social media platforms, embedded videos, scheduling tools, forms, or other third-party services.

When you interact with a third-party service, that provider may independently collect information about you.

BDG does not control the privacy practices of independent third parties. We encourage you to review the privacy policies of websites and services you access.

11. Social Media

BDG maintains a presence on third-party social media platforms.

When you interact with our accounts, posts, advertisements, videos, or other social content, the applicable platform may collect information about your activity in accordance with its own privacy policy.

Information you make publicly available on social media may also be visible to BDG and other users.

12. Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including providing services, maintaining client and business records, satisfying legal obligations, resolving disputes, enforcing agreements, and protecting legitimate business interests.

Retention periods may vary based on:

  • The type of information

  • The nature of our relationship with you

  • The purpose for which the information was collected

  • Contractual requirements

  • Applicable legal or regulatory requirements

  • Security and fraud-prevention considerations

Marketing information may generally be retained until you unsubscribe or request deletion, subject to any information we must retain to honor your preferences or comply with applicable law.

13. Data Security

BDG uses reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, use, alteration, loss, or disclosure.

However, no Internet transmission, electronic storage system, or security measure can be guaranteed to be completely secure.

You are responsible for taking reasonable precautions when transmitting information electronically.

14. Your Privacy Rights

Depending on where you reside and the law applicable to your information, you may have certain privacy rights.

These may include the right to:

  • Know whether we process your personal information

  • Request access to personal information we maintain about you

  • Request correction of inaccurate personal information

  • Request deletion of personal information

  • Request a portable copy of certain personal information

  • Opt out of certain sales or sharing of personal information

  • Opt out of targeted advertising

  • Withdraw consent where processing is based on consent

  • Object to or restrict certain processing

  • Appeal a decision concerning a privacy request

  • Receive equal service and treatment when exercising applicable privacy rights

These rights are not absolute and may be subject to exceptions under applicable law.

We may need to verify your identity before fulfilling certain requests.

Where permitted by applicable law, you may also designate an authorized agent to make a privacy request on your behalf. We may require verification of the agent’s authority.

15. California and Other U.S. State Privacy Rights

Residents of California and other states with applicable comprehensive privacy laws may have additional rights regarding personal information.

Depending on the applicable law and whether BDG is subject to that law, these rights may include access, correction, deletion, portability, and the ability to opt out of certain sales, sharing, targeted advertising, or profiling.

We will not discriminate against an individual for exercising a privacy right protected by applicable law.

BDG does not knowingly sell personal information belonging to individuals under 16 years of age.

16. International Visitors

BDG is based in the United States, and information submitted through our Website may be processed or stored in the United States or other countries where our service providers operate.

Privacy protections in these jurisdictions may differ from those in your country of residence.

Where the European Economic Area, United Kingdom, or another jurisdiction requires a legal basis for processing personal information, our legal bases may include:

  • Your consent

  • Performance of a contract or steps taken at your request before entering into a contract

  • Compliance with a legal obligation

  • Our legitimate business interests, provided those interests are not overridden by your rights and interests

Where applicable, international visitors may also have the right to lodge a complaint with their local data protection authority.

17. Children’s Privacy

Our Website and professional services are not directed to children under the age of 13, and we do not knowingly collect personal information directly from children under 13 through this Website.

If we learn that we have collected personal information from a child under 13 without appropriate authorization, we will take reasonable steps to delete it.

18. Do Not Track and Privacy Preference Signals

Some browsers provide “Do Not Track” or similar signals. Because there is not a universally accepted standard governing all such signals, our Website may not respond to every Do Not Track signal.

Where applicable law requires recognition of a universal opt-out mechanism or privacy preference signal, we will process supported signals as required by law.

19. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in:

  • Our Website

  • Our services

  • Our technology

  • Our data practices

  • Applicable law

  • Regulatory requirements

When we make changes, we will update the “Last Updated” date at the top of this Policy.

Material changes may also be communicated through the Website or another appropriate method.

We encourage visitors to review this Privacy Policy periodically.

20. Contact Us

If you have questions about this Privacy Policy, want to exercise an applicable privacy right, or have concerns about how your personal information is handled, please contact:

The Brand Development Group, LLC
Website: thebranddevgroup.com
Email: [email protected]
Phone: 404-282-3952

Please include “Privacy Request” in the subject line of email requests so that we can route your inquiry appropriately.