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Marketing & Public Relations by The Brand Development Group

Driving Awareness, Influence, and Trust Through Strategic Messaging

Build a Brand That People Trust,
Remember, and Rally Behind

At The Brand Development Group (BDG), Marketing & PR isn’t about press for press’s sake—it’s about visibility with purpose. Whether you’re launching a new initiative, responding to a crisis, or looking to grow your brand presence, we craft strategic, culturally relevant campaigns that shape perception, activate audiences, and move the needle.

Our approach blends storytelling, data, and deep community insight to deliver results that elevate your brand in ways that are measurable and mission-aligned.

Our Marketing
& PR Services

Strategic Marketing

  • Brand audits and marketing strategy development
  • Campaign planning and calendar creation
  • Target audience segmentation and persona development
  • Social media strategy, digital advertising, and influencer engagement
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Public Relations

  • Press releases, media kits, and story pitching
  • National and local media outreach and interview coordination
  • Crisis communication plans and reputation management
  • Spokesperson preparation and message coaching
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Community Engagement & Visibility

  • Stakeholder mapping and relationship strategy
  • Grassroots outreach, community campaigns, and public forums
  • Legislative and advocacy communications
  • Event promotions, call-to-action campaigns, and coalition support
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Integrated Communications

  • Multichannel messaging across print, digital, and live events
  • Paid/earned/shared media planning
  • Campaign analytics, reporting, and optimization
  • Message frameworks that scale across teams and platforms
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Our Marketing & PR Work in Action

From national awareness campaigns to local community wins, BDG delivers communications that spark conversations and strengthen reputation:

Steps to Mental Wellness 3K Walk (BMHF)

Managed marketing, creative, and event promotions that turned a wellness walk into a media moment for mental health in Bermuda.

Ubersoca Cruise

Created a bold, ongoing PR and digital marketing strategy that helped position the cruise as the world’s largest Caribbean music

33rd Biennial Eastern Region Mothers Conference (Jack & Jill)

Led integrated marketing and branding strategy, driving attendance, visibility, and alignment with national goals.

Miya Marcano Foundation

Executed a nationwide awareness and advocacy campaign tied to Miya’s Law—including press coverage, social content, petitions, and community mobilization.

Maurica Manyan Case

Coordinated PR and media messaging in support of legal justice for a Black officer assaulted by a superior—leveraging media relationships

Why BDG?

Narrative-Driven, Not Noise-Driven

We don’t just chase headlines. We build stories that serve your goals and resonate with your audience—while protecting your brand integrity.

Culturally Fluent, Results-Focused

We craft communications that reflect the real world—grounded in lived experience, local knowledge, and national expertise.

Prepared for Every Moment

From celebratory launches to high-stakes media cycles, BDG is your trusted partner—proactive, poised, and always ready to respond.

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Testimonials

What Our Clients Say

BDG helped us relaunch our foundation with power and purpose. From the website to the national campaign for Miya’s Law, they guided every step with clarity, creativity, and care.

Marlon Marcano

Miya Marcano Foundation

Let’s Shape Your Narrative and Grow Your Reach

Whether you’re ready for your next big launch, preparing for a media moment, or building long-term brand visibility—BDG delivers marketing and PR with power and purpose
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