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Marketing & Public Relations by The Brand Development Group

Driving Awareness, Influence, and Trust Through Strategic Messaging

Build a Brand That People Trust,
Remember, and Rally Behind

At The Brand Development Group (BDG), Marketing & PR isn’t about press for press’s sake—it’s about visibility with purpose. Whether you’re launching a new initiative, responding to a crisis, or looking to grow your brand presence, we craft strategic, culturally relevant campaigns that shape perception, activate audiences, and move the needle.

Our approach blends storytelling, data, and deep community insight to deliver results that elevate your brand in ways that are measurable and mission-aligned.

Our Marketing
& PR Services

Strategic Marketing

  • Brand audits and marketing strategy development
  • Campaign planning and calendar creation
  • Target audience segmentation and persona development
  • Social media strategy, digital advertising, and influencer engagement
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Public Relations

  • Press releases, media kits, and story pitching
  • National and local media outreach and interview coordination
  • Crisis communication plans and reputation management
  • Spokesperson preparation and message coaching
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Community Engagement & Visibility

  • Stakeholder mapping and relationship strategy
  • Grassroots outreach, community campaigns, and public forums
  • Legislative and advocacy communications
  • Event promotions, call-to-action campaigns, and coalition support
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Integrated Communications

  • Multichannel messaging across print, digital, and live events
  • Paid/earned/shared media planning
  • Campaign analytics, reporting, and optimization
  • Message frameworks that scale across teams and platforms
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Our Marketing & PR Work in Action

From national awareness campaigns to local community wins, BDG delivers communications that spark conversations and strengthen reputation:

Steps to Mental Wellness” 3K Walk

The Bermuda Mental Health Foundation sought to create a successful 3K Walk event that would raise awareness and funds for

46th Annual Fall Broadcast Conference & 22nd Power Of Urban Radio Forum

When it comes to installing site lighting poles, I have the advanced equipment to install at your house or commercial

UberSoca Cruise

Ubersoca Cruise is the largest soca festival at sea, renowned for its vibrant celebration of Caribbean music and culture. The

33rd Biennial Eastern Region Mothers Conference

The Jack and Jill of America, Inc. Eastern Region hosted its 33rd Biennial Mothers Conference, a 5-day event incorporating multiple

Scotland DMV

Scotland DMV Entertainment, LLC is a locally-based entertainment company. They approached The Brand Development Group with a vision to uplift

Miya Marcano

A 19-year-old college student was tragically killed by an apartment maintenance man on September 24th, 2021. The Brand Development Group

Why BDG?

Narrative-Driven, Not Noise-Driven

We don’t just chase headlines. We build stories that serve your goals and resonate with your audience—while protecting your brand integrity.

Culturally Fluent, Results-Focused

We craft communications that reflect the real world—grounded in lived experience, local knowledge, and national expertise.

Prepared for Every Moment

From celebratory launches to high-stakes media cycles, BDG is your trusted partner—proactive, poised, and always ready to respond.

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Testimonials

What Our Clients Say

BDG helped us relaunch our foundation with power and purpose. From the website to the national campaign for Miya’s Law, they guided every step with clarity, creativity, and care.

Marlon Marcano

Miya Marcano Foundation

Let’s Shape Your Narrative and Grow Your Reach

Whether you’re ready for your next big launch, preparing for a media moment, or building long-term brand visibility—BDG delivers marketing and PR with power and purpose
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