The Jack and Jill of America, Inc. Eastern Region hosted its 33rd Biennial Mothers Conference, a 5-day event incorporating multiple themes, vendors, conference style workshops, kids camps, teen activities, family excursions, and Gala dinners. The Brand Development Group (BDG) was engaged to provide a range of services, including pre-event production and event conceptualization, branding, budget preparation, event activations, and post-event execution. The event was well-received, and the collaborative effort between both BDG and JJOA teams ensured its success.